How to write a press release for your product launch
People can now choose when, where, and how they get their data. As a result, media affairs is no longer about feeding into the traditional news cycle; it’s about delivering relevant material when, when, and also how your prospects, influencers, and customers want it. One of the most important modifications you can make to your press release strategy is to consider ways to interact with the audiences you care about, such as reporters. It all begins with press releases. A consistent stream of relevant news can help a brand stand out and gain journalist mindshare over time. This is where the press release (also known as a news release) comes in.
A press release is a textual or recorded formal notice that an organization makes to the news media and others. We’re always talking about the same basic thing whether we call it a “press release,” a “press statement,” a “news release,” or a “media release.”
With Templates and Examples, Learn How to Write a Press Release for your product launch. I broke down the templates and step-by-step instructions for writing a press release and narrative that most journalists would find useful and fascinating.
How to Write a Product Press Release in 5 Easy Steps
Here’s a basic rundown of how to put out a press release:
Begin with the title. Make it impossible to resist.
- You’ve thought of your statement, and now it’s time to put it into words for your community, industry, and followers to hear.
- Setting up your press statement for success begins with your headline, much like drafting the perfect blog post title.
- You just have one line to work with, which can be intimidating, but careful diction will help you create an engaging headline.
- Keep your headline simple and short to focus people’s attention on your topline message.
- Use action verbs, clear, understandable language, and keep it simple and short. Fortune (and search engines) reward the brief, so keep your title to one line to focus people’s attention on your topline message.
- Make things more interesting: Keep in mind that writers receive dozens, if not hundreds, of press releases each day, so take a moment to develop an intriguing headline story.
In the first paragraph, convey the importance of the news.
- Before you can expect reporters, analysts, influencers, and followers to share your announcement, you must first explain why they should care.
- The who, what, why, where, and how of any new launch, upgrade, or development should be covered in the opening paragraph of your release.
- Reporters don’t have time to wade through minutiae and fluffy backstory; they only need the facts that will enable them to deliver your narrative to someone else in a position of power.
- After this part, there shouldn’t be any fresh, important information that the reader might miss.
Make a couple of quotable quotes.
- Once you’ve established the setting, it’s time to flesh out the facts with a statement. Reporters may use to provide context for your announcement and assist in building a picture. As for how your news affects the industry, client base, and landscape.
- Quotes from key stakeholders in your firm, such as your executive team, project leads, or individuals who will be directly touched by your announcement, are ideal.
- The relevance of your progress is highlighted by quoting relevant figures and authorities.
- The quote you use should help to frame your storey and stress the main point of the announcement. Don’t bother asking everyone in your workplace for an opinion. Don’t feel obligated to quote all 25 persons involved in the deal — just pick one.
Provide in-depth background information on the topic.
- Keep in mind that the reader now has all of the necessary details and information to submit a story or spread the news in this final paragraph.
- It can be tempting to include irrelevant data and tidbits about your company or the progress of your announcement; we sometimes mistakenly believe that a piece of writing is lacking if it isn’t long enough to be a novella.
- Include details that support your tale. Such as how your organization produced the project or announcement in question in an original or distinctive method.
- Furthermore, if applicable, comment on the long-term implications of the announcement.
Finish with your boilerplate.
- Instead of being the brunt of a joke, make your release exceedingly easy to reference.
- Twitter is full of reporters criticizing press releases or pitches that don’t properly clarify what the firm does or what the announcement is actually about.
- Make your boilerplate brief and basic, and describe what your company does in clear, plain English. Include a link to your organization’s web page early on.
- Include a reference link for the data source if you cite it, and make sure every name in the release has a title and firm linked with it.
- To keep yourself honest, have a friend or coworker read the statement without context. See if they can explain why the announcement is important. What your firm does, and why the leaders quoted are included. If you answered no to any of those questions, it’s time to start over.
The key to keeping your PR strategy fresh is to set aside preconceived preconceptions about what public relations entails and instead focus on developing truly exceptional content writing services. Traditional press releases may still be extremely helpful when done correctly. So rather than abandoning them as a strategy, give them a modern facelift to make them more effective for your marketing.
Consider how you’ve used inbound marketing to make your marketing techniques more personalized, approachable, and relationship-building. The same rules apply to your public relations strategy: Create material to tell your own story, and employ strategic outreach to familiarise reporters and analysts with your company.